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United Soybean Board: Look at value instead of volume

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When commodity prices get tough, the United Soybean Board advises growers to focus on the value behind the product. We spoke to Jared Hagert, a soybean farmer and USB chair at the National Association of Farm Broadcasting’s annual convention earlier this month and he filled us in on how soy checkoff is encouraging farmers to look at the attributes in soybean meal and oil, as well as sustainable production practices, to bring more value to end-users of soy.

 

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