As harvest kicks off, the American Soybean Association is placing soil at the center of all things social media through their campaign #SoilSeptember. Much like their previous campaign #SoyOnWater, this initiative will highlight the sustainable practices that growers implement to protect soil health.
With the #SoilSeptember initiative, ASA will also highlight the facts and figures behind protecting soil health. The goal? To further educate the public on soil’s essential role in agriculture and the sustainable practices that U.S. farmers are implementing in their operations.
Follow along with ASA on Twitter and Facebook, and use the #SoilSept hashtag. Don’t forget to tag ASA in any post to maximize the campaign’s visibility and reach as many audiences as possible.