As more and more growers in the Upper Midwest consider ditching wheat for soybeans and corn, NK Seeds wants farmers to know the region has always been a priority for them and the brand is continuing to put more boots on the ground.
“Over the last two years we have really invested in the brand and began to add additional sales team, agronomists, breeders, and researchers to fuel our aspiration within the soybean and corn market in the upper Midwest, and also across the nation,” said Tracy Mader, Head of Marketing and Retail Strategy, NK Seeds.
Mader said growers are asking for choice in the market place and that’s something NK can deliver.
“In these tough times, with challenges with commodity prices and also volatility in growing conditions, they are looking for a provider that can provide technology that gives a good return, is consistent, and also has the most innovative trait technology, whether that is herbicide traits or agronomic traits, so they have the best opportunity for a profitable crop by field and by farm,” Mader said.
And right now, many growers are looking toward rotating out wheat to remain profitable.
“As farmers are increasingly more entrepreneurial, they always have been, but as commodity prices change and fluctuate, they change their cropping practices and technology enables that so there has been a significant transition in the upper Midwest from wheat acres to soybeans,” Mader said.
While NK has put efforts in working with growers in the traditional soybean growing area, they have placed particular attention on breeding in Minnesota and the Dakotas.
“We have excellent soybeans, and are able to give growers herbicide trait choices within those soybeans, which is really critical for those markets as rotation is important,” Mader said. “Crop rotation is always enabled by a sound genetic start.”
For growers considering transitioning from wheat to soybeans, Mader encourages them to attend one of Syngenta’s Grow More Experiences events which showcases local trials, local testing, and demos of products across the Midwest.
“I encourage growers to connect with their local ag retailer and attend one of these Grow More Experience events to see the varieties in person and with that, there’s the opportunity to have an exchange what is the best variety to enable weed control, to enable their farming practices so we can hit their goals for their farm, not only for ’19 but for 2020,” Mader said.