Crops News

Operation Weed Eradication adds new coalition member


Raven Industries has joined BASF and AGCO as the newest Operation Weed Eradication coalition member to support farmers in their weed control efforts. Operation Weed Eradication is an industry-wide mission to enlist farmers and industry leaders to take the approach that the last weed standing is the strongest, most capable. and most genetically resistant weed on the farm.

“Raven is committed to raising the bar to improve farm productivity,” said Dominic Walkes, Raven Applied Technology Director of Strategic Initiatives. “Our participation in the Operation Weed Eradication coalition reflects our ongoing commitment to helping growers improve yields and solve challenges for their ag operations.”

Operation Weed Eradication takes a balanced approach of utilizing cultural practices such as tillage and cover crops, chemical control such as layering residuals and using herbicides with multiple sites of action, and eradication diligence such as managing weeds around field edges to help growers eradicate Palmer amaranth and waterhemp from their fields. Raven Applied Technology is a great fit since they develop precision agriculture products that promote environmental stewardship, allowing farmers to grow more with less costs.

Nick Fassler, Technical Marketing Group Manager at BASF said, “As we continue to build upon the efforts to drive an eradication mindset toward on-farm pigweed, the Operation Weed Eradication coalition welcomes the opportunity to add Raven as a coalition member, which will only make this industry-wide initiative stronger. Palmer amaranth and waterhemp are incredibly difficult weeds to control, so it is imperative that we continue to work with farmers and others in the industry to combat these weeds using multiple approaches.”

AGCO, which designs, manufactures, and distributes agricultural equipment, was the first company to join the Operation Weed Eradication coalition.

“Adding industry partners to the coalition continues to drive the initiative to eliminate these hard to control weed species,” said David Webster, AGCO Director of Marketing for Applied Equipment.

More information on this industry wide initiative can be found on the Operation Weed Eradication website.

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