Farmland celebrated the National FFA Organization and its positive impact in the agricultural industry with a donation of $100,000 to help support the youth organization’s mission. The gift is part of the 2021 Honoring the Heartland Tour, an initiative launched by Farmland in June to show appreciation for the work and tireless commitment in Midwest farming communities, agriculture industries, and retail establishments, and to support the next generation of farmers, which includes the more than 760,000 current FFA student members.
Ending in September, Farmland ‘s 13-week mission honors the unsung heroes of our agri-food chain and highlights the fundamental role the heartland plays by delivering grab-n-go lunches and providing monetary donations to support the future of farming. The Farmland Honoring The Heartland Tour food truck completes two to three stops per week at various locations rooted in Midwestern neighborhoods.
In addition to distributing meals, the brand has donated $40,000 thus far to the National FFA Organization and state-level FFA Associations throughout the tour to assist them in growing leaders, building communities and strengthening agriculture at the local, state and national levels.
This additional $100,000 donation will go toward supporting the mission of the National FFA Organization, making a positive difference in the lives of students by developing their potential for premier leadership, personal growth and career success through agricultural education. As the category evolves to increase production, innovate for the future, and improve environmental and economic sustainability, institutions like this are vital in creating the next generation of leaders and ensuring a positive future for the critical industry.
As part of the donation event at the Johnson County Fair in Tecumseh, Neb., the Farmland food truck also supplied bacon-filled samples to community residents. Farmland is a brand of Smithfield Foods.