Food shaming under the guise of âjust sharing my opinionâ is an issue that is rampant across many social media platforms.
I came across a TikTok video a few weeks ago from a personal trainer falsely claiming that Premier Protein drinks are âbadâ and âunhealthy.â There was no other explanation in the video other than âthese ingredients are bad, therefore you should not consume this product.â Oftentimes, when these people get pushback on their inaccurate posts, the standard response is that itâs merely an opinion and theyâll have to âagree to disagree.â
This is problematic for so many reasons.
First, itâs not merely an opinion to assert than an ingredient is âbadâ or âunhealthyâ just because you personally donât understand why itâs in a food or because you canât pronounce it. This is not an opinion, but rather a false belief. Just like it is inaccurate to claim that something is âtoxic,â âharmful,â or âunhealthyâ without peer reviewed evidence to back up that assertion. As Iâve explained many times before, if someone is trying to scare you about a food or ingredient, but they canât name the chemical, the harmful dose (with evidence for harm at that dose), AND the concentration in the food, then they either have no idea what theyâre talking about, are purposefully trying to deceive you, and/or are trying to sell you something. Not only do these types of claims have no scientific basis, but it can cause real harm, too. Which brings me to the second point âŠ
This could be a product that helps someone to meet their daily nutritional requirements.
When I posted about it on Instagram, there were dozens of comments from people explaining how these drinks helped them tremendously throughout their eating disorder recovery. Many others rely on them as a quick snack or meal during difficult times when they may be too depressed to make a meal. Others may physically be unable to chew food or eat a large meal due to disability, recovering from surgery, older folks with dementia, etc. So, convenient and easily consumable products like ready to consume protein drinks can be very important in providing calories, protein and other necessary nutrients for those individuals.
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Itâs incredibly ableist to shame people for making food choices that are not only more accessible, but could be necessary for survival.
My daughter is disabled, and when she was younger, there were certain supplemental products that her dietitian recommended to help her gain weight. We were getting to a point where she either needed to consume more calories and gain weight or weâd need to consider a feeding tube. I can only imagine how much more stressful and difficult that already stressful and difficult situation would have been had I been misinformed by a food bloggerâs false beliefs on the foods we were feeding her.
Third, nobody should have to justify their food choices. If a product doesnât make sense to you or youâre unsure why someone would consume it, then the product simply isnât made for you. Not everyone needs to understand why another individual would choose to consume a specific food, and those individuals donât need more stress put on them now wondering if the foods that make their lives easier are harmful due to misinformation they saw on social media. Just mind your own plate.
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Finally, a lot of this misinformation doesnât stem from a random TikTok-er sharing an opinion. In many cases, it originates from a company or a popular influencer using it as a marketing tactic to help them sell a âhealthierâ or âcleanerâ food or supplement.
Food Babe recently posted about these Premier Protein drinks to scare her followers about several ingredients that she is very misinformed about. They included common ingredients that she frequently fearmongers over, like carrageenan, which Iâve talked about many times. Of course, sheâs doing it to sell her protein powders and books.
Itâs so disheartening to read some of the comments on posts like that. People who trust her are now afraid of the protein drinks that have helped them recover from an eating disorder or that help them to just get a meal in when they otherwise wouldnât. Now, in addition to those already stressful situations, they have the added stress of unnecessarily worrying about the ingredients giving them cancer, when thatâs not the reality whatsoever. The claims about these specific ingredients are not based on evidence, but rather the false beliefs of someone just trying to sell you their products or services.
From the organic industry and organizations like the Environmental Working Group shaming and scaring consumers over non-organic foods to social media influencers making false claims under the guise of âjust an opinionâ in order to sell products and gain followers, food shaming is a very popular marketing tactic. Itâs so effective that itâs likely to continue, which is why itâs important to be able to recognize it. After all, we canât be shamed in the first place if we know better and donât allow ourselves to feel ashamed for our food choices.
The only people who should be ashamed are the ones knowingly spreading misinformation to make a buck.
Food Science Babe is the pseudonym of an agvocate and writer who focuses specifically on the science behind our food. She has a degree in chemical engineering and has worked in the food industry for more than decade, both in the conventional and in the natural/organic sectors.