The Ag Communicators Network Podcast focuses on the perspectives and experiences of writers, editors, visual artists, and others who work in modern agricultural media. Ryan Tipps, the founding editor of AGDAILY.com, was the featured guest on an episode that was released May 21, 2021. On the show, Tipps delved into the complex nature of managing social media — how important it is to engage with audiences (both inside and outside of the ag industry) and how the dynamic, changing nature of social media platforms can make it difficult to keep up with things.
While Facebook has been one of the largest drivers of AGDAILY’s growth, Tipps told host Katie Navarra that diversifying a media outlet’s content selections (links, video, or memes), tone (professional or conversational), and reply comments across many social platforms creates the best opportunities for successful engagement. AGDAILY uses Instagram, Twitter, LinkedIn, YouTube, and MeWe heavily, Tipps explained on the podcast.
The full podcast is available here:
Whether working in media for five years, 15 years or 25 years, journalists have undoubtedly seen changes in how social media is utilized and how audiences have responded to it. From algorithm changes on Facebook to the influencer market of Instagram to video-heavy TikTok, there are becoming numerous ways to reach new audiences if content creators are willing to break out their comfort zones and try new things. Heck, even referring to myself and my colleagues as “content creators” — rather than writers, editors, or photographers — is a fitting nod to the kind of industry we are living in.
Social media is not and should never be a link factory. Even if people comment on posts, doing nothing more than puhsing out piece after piece of content is a losing strategy. It creates the potential of social media becoming two monologues rather than a dialogue. Inspire, evolve, learn, and grow should be the goal of what goes into a successful social media approach. Social media managers of today are just as valuable to a media team as traditional editors and reports. It takes a specific skill set to be good at social media, and it’s far from a 9 to 5 job. Respect the role, respect the work, and respect the worker. Media outlets (in ag and elsewhere) can’t afford not to.
Tipps explores all of this more in his XY-minute conversation with Navarra. The podcast is part of the AAEA – The Agricultural Communicators Network, of which Tipps is a member.