We all know and love Arby’s slogan: “We have the meats.” But after watching from the sidelines as others followed plant-based meat-alternative trends, Arby’s flipped the script. Not only do they stand behind their slogan, but they are taking it a step further. Check out their new meat-based vegetable alternative — megetables!
Arby’s first megetable creation is known as Marrots. The Marrot is a turkey breast, shaped to look like a carrot. The folks at Arby’s cut the turkey breast into the shape of a carrot, sous vide the meat for one hour, then roll it in a special dried carrot juice powder. After roasting the carrot shaped turkey for an hour, they added parsley to the end of the Marrot for the authentic carrot look.
And at least one writer who got an early taste of the Marrot said that it actually tastes like a real carrot!
“The turkey-based pseudo-vegetable had a sweet maple taste with earthy, herb-filled undertones. The only major difference between the Marrot and a traditional carrot was the crunch of the vegetable. Instead, Arby’s megetable had a crisp, glazed coating with the tender interior of a well-prepared turkey breast,” the writer for Insider said.
On the company’s blog, Arby’s chief marketing officer, Jim Taylor, said, “Plant-based meats are the latest incarnation of making vegetables look like what Americans really want, which is great, tasty meat.”
He continued, “Universally, people know we’re supposed to eat vegetables every day. But 90 percent of American’s don’t eat the recommended amount. So we said if others can make meat out of vegetables, why can’t we make vegetables out of meat?”
Not only are these new and improved carrot delicious, but they are also a great source of protein (30 grams)! In addition, the Marrot is a good source of Vitamin A, offering more than 70 percent of the recommended daily value. That sounds like a win-win!
For now, these protein-packed megetables are in the beginning stages of development and not yet available at your local Arby’s. But stay tuned.