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Bayer and Luke Bryan again unite for Here’s to the Farmer meal campaign

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Bayer and five-time Entertainer of the Year Luke Bryan are again partnering to celebrate America’s farmers and help fight hunger by encouraging use of the hashtag #HerestotheFarmer on social media. For every share, Bayer will provide one meal to a person in need through Feeding America with the goal of helping to provide 1 million meals.

One dollar is estimated to provide 10 meals to hungry Americans, and over the years, this partnership has helped in spearheading close to 5 million meals across the country. The goal for 2021 is 1 million meals.

The campaign comes as Bryan gets ready to kick off his 12th Farm Tour, which was bypassed last year due to the coronavirus pandemic. This year’s Farm Tour locations are:

  • 9/9 — Statz Bros. Farm, Marshall, WI
  • 9/10 — Brown Farms, Cedar Rapids, IA
  • 9/11 — Three Sisters Park, Chillicothe, IL
  • 9/16 — Martin Farms, Kingman, IN
  • 9/17 — Miller Family Farms, Baltimore, OH
  • 9/18 — Kubiak Family Farms, Fowlerville, MI

Dylan Scott, Whitney Duncan, The Peach Pickers, and DJ Rock will round out the concert lineups, with Bryan, of course, as the headliner at each stop.

Bryan is the son of a peanut farmer from Georgia and has a long-time commitment to the American farmer. He launched the annual Farm Tour in 2009 as a way to highlight and celebrate the contributions of America’s farmers. In 2015, Bayer partnered with Luke Bryan and launched its campaign to help fight hunger throughout the country.

At the time, Bryan crafted a song titled “Here’s to the Farmer” to help promote it.

“I know the important role farmers play in our everyday lives and understand the hard work it takes for them to help feed America and the world,” Bryan said. “That’s why I’m excited to have this partnership with my friends at Bayer and be able to thank the American farmers for all the hard work they do.”

Food banks have been hit particularly hard over the last year by the pandemic, and Bryan and Bayer feel this year is as important as ever to continue to raise awareness of the growing need and to support food banks across America.

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