Carhartt celebrates farm moms in #AllHailMom Mother’s Day campaign


Don’t be surprised to see a lot of #AllHailMom hashtags cropping up this Mother’s Day.

That’s the hashtag Carhartt is using to celebrate so many of the amazing women in agriculture and rural life. The outdoor clothing company’s campaign is specifically highlighting the moms on three ag operations — Rankin Ranch, Five Mary’s Farm, and Happy Acre Farm — but this is definitely a time to celebrate farm moms everywhere!

“Carhartt’s mission is to build product to serve and protect hardworking people; and it’s those very people we want to partner with,” the company said. “We don’t use models for any of our campaigns — in any of our content, you will find real people, fans of the brand. We strive to forge relationships with people who are authentic to Carhartt and have an interesting story to tell.”

The #AllHailMom campaign focuses on the hardworking women who truly embody the spirit of Carhartt, and the company believes that the stories of Amanda Rankin, Mary Heffernan, and Helena Sylvester are inspiring to all.

Here’s a little more about the the three women Carhartt is highlighting, and be sure to use the #AllHailMom in your social media posts around Mother’s Day honoring the women who are helping to lead agriculture into the next generation!


The epicenter of Rankin Ranch lies just outside the tiny town of Caliente, California. The cattle ranch has been in operation for over 155 years — and remained in the Rankin family the entirety of its existence. Six generations have sweat over the vast acreage they call home. In 1863, Walker Rankin established the property. All the hard work and dedication he and his wife, Lavinia, poured into the land left a lasting impression that would extend from their children, to their grandchildren, and so on. Walker is even credited with being the first to bring purebred Hereford cattle to the region. After his passing, Lavinia continued to run the ranch. Since then generations of Rankin women have played key roles on the farm – 21 moms to be exact, and a total of 42 children have been born and raised on the farm.

Amanda Rankin is one of the five current Rankin women working on the ranch. She, alongside her parents, continue to run the ranch and have dedicated their lives to carry on their family’s tradition.


In 2013 Mary Heffernan and her husband Brian traded in their tech-savvy know-how and successful careers in Silicon Valley and pursued a life more in line with their core values. They moved their family to Fort Jones in Northern California to pursue life on a farm. With that decision came the opportunity to raise their daughters in an environment that promotes hard work, dedication and independence. “Free-range” daughters if you will. Each of their five daughters play an active role in the daily upkeep of Five Mary’s Farm, restaurant and store and have a true understanding of persistence and have developed an exceptionally strong work ethic.

As a farm mom, Mary has learned to prioritize the important things on the ranch. The family works hard together every day to care for cows, sheep, hogs, horses, dogs and everything in between. She strives to lead by example and show her girls that big ideas are attainable.


Helena and Matthew Sylvester are first generation farmers, learning farming techniques purely through books and experience. They believe while farming is both simple and complicated, the connection with the soil and the seasons is something that is innate. Helena serves as the brains behind the operation. She is in charge of planning and seed orders, as well as greenhouse operations and planting. Happy Acre Farm is tucked in the corner of Alameda County in Sunol, California. Helena and Matthew hit the ground running on 1 acre and are now farming 2.5 acres in their fourth season. Helena’s son, August, is growing up on the farm and is often found in Helena’s arms, or in the drift as his mother tends to the harvest. She hopes by living on the farm he learns to set goals and achieve them, to love life and appreciate hard working hands.

Sponsored Content on AGDaily
Any views or opinions expressed in this article are those of the author and do not reflect those of AGDAILY. Comments on this article reflect the sole opinions of their writers.