Lifestyle

CommonGround connects consumers to farmers in new video

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CommonGround launched a new video inviting moms with food questions to a conversation about farming and food. The short piece shows the many resources available to help cut through food conversation clutter and find peace of mind in their decisions.

Filmed at the St. Louis Science Center, the video showcases real families given the options of asking a CommonGround volunteer, a blogger, a dietitian, the internet, or a friend their honest questions about food. Many of those who chose to participate were excited to learn that they could ask an actual farmer, one who shared their same desire to make the best food choices for their family, about issues ranging from the use of pesticides to the nutritional value of conventional versus organic options to how farmers treat livestock. Even those who expressed a desire to look at information online reacted positively to knowing they could find information shared by women in farming at www.findourcommonground.com.

CommonGround is a grassroots movement to foster conversation among women — on farms and in cities — about where our food comes from. The National Corn Growers Association, their state affiliates, and state-level soy and peanut organization partners support CommonGround to give farm women the opportunity to engage with consumers using a wide range of activities.

Now active in 20 states with more than 200 volunteers, the grassroots movement continues to grow. Through more than 1.5 billion conversations over the past eight years, CommonGround brings women together to foster understanding and create trust in modern farming and ranching.

This piece first aired during the CommonGround “Empower and Light” conference held earlier this week in Kansas City and is currently being promoted online.

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