Lifestyle

Should farmers join the Clubhouse app?

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There’s a new social media network that has many celebrities, Silicon Valley investors, and social media influencers talking. Actually, that’s all you can do on the app is talk with each other.

Clubhouse app is an invite-only social media app that allows users to drop in or create their own “rooms” or audio-only chat rooms with friends, followers, and the general public.

The app currently is only available for iPhone, but it’s likely an Android version will soon be available.

Why should farmers care?

As with other social media networks, the app allows for farmers to connect directly with their consumers. While you can build a following with lots of connections, this app requires you to be engaged when you use it. So, if you want to talk directly to consumers about food and farming, you can. It’s not about posting and walking away – you have to be there.

Is there a lot of discussion about food?

Yes, and that’s not all. There’s nutrition and fitness, parenting, building your social media following, etc. But there are not a lot of farmers in the network. So, it’s a great opportunity to get in early and converse directly with people who aren’t in farming and may not know much about where their food comes from.

How does it work?

1. Download the app and sign up. If you are connected to someone who’s already in Clubhouse and in your contacts, they can bump you up to the top of the list to be invited. If not, you can ask your friends for an invite. While invites are not as easy to come by, you can always ask me. If I’ve got one, I’ll get you in.

Once you are in, you will see search, invites, calendar, notifications, and your profile in the top navigation. Below that you’ll see rooms and clubs that are scheduled based on your preferences.

You can also scroll down to see more rooms that are available to join..

2. Enter a room. This is essentially like entering a webinar or zoom meeting with no video and a partially muted audience. You can join or leave a room at any time. If you would like to ask a question or speak, you can raise your hand. Room moderators will then be notified and they can ignore it or unmute you.

3. Start a room. You can make a room open (which means anyone can chat), you can make it social (which means they can talk only if they follow you), or closed (which means it is only open to specific people).

There’s a lot more to Clubhouse, but these are the basics.

So, should farmers join the Clubhouse App? Yes, I do think farmers should join if you really want to connect with consumers and enjoy chatting with them. Our consumers move from network to network and this is the hottest social networking app right now. Getting in while it’s in its growth mode can help you build trust and credibility with your intended audience – our consumer.

To learn more about your national dairy checkoff, visit www.USDairy.com or send a request to join our Dairy Checkoff Facebook group.

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