Food manufacturer and distributor Farmland is launching its Honoring the Heartland Tour to show appreciation for the honest work and tireless commitment in Midwest farming communities, agriculture industries, and grocery/retail establishments. The 13-week mission will honor the unsung heroes of our agri-food chain and highlight the fundamental role the heartland plays by delivering grab-n-go meals and providing monetary donations to support the National FFA Organization.
The Farmland Honoring The Heartland Tour food truck will complete two to three stops per week at various locations rooted in Midwestern neighborhoods. In addition to distributing meals, the brand will be donating to the National FFA Organization throughout the tour to assist them in their vision to grow leaders, build communities and strengthen agriculture at the local, state and national levels.
The tour kicked off this past weekend with a $25,000 donation to FFA’s “Living to Serve” platform, a program that empowers students to make a positive impact in their community through service engagement, and a $5,000 donation to the Missouri FFA Association.
“We are thankful for Farmland’s ongoing support of the National FFA Organization’s mission,” said Molly Ball, chief marketing officer for National FFA Organization and president for the National FFA Foundation. “We’re happy to join in honoring the unsung heroes of farming and agriculture, many of whom are former FFA members.”
As part of the donation event in Gladstone, Missouri, the Farmland food truck also supplied lunches to essential grocery store employees — a token of the brand’s gratitude for courageously working during this past year to ensure neighbors still had access to fresh food.
“Localized farming and agricultural communities are the backbone of our nation’s food supply, and Farmland’s safe, affordable, and quality products made from pork raised on American farms are a testament to the hard work and outputs from our partners in this industry,” said Erin Thacker, brand manager for Farmland.