There is a bit of nostalgic coming back to cereal boxes — the Got Milk? campaign! General Mills Big G cereal and Got Milk?, announced a partnership designed to deliver even more fun along with the essential nutrition people need to fuel their mornings.
General Mills is debuting special, limited edition packaging on popular cereal boxes featuring their beloved characters — such as Buzz, Lucky, Trix Rabbit, and more — donning the famous Got Milk? mustache.
“We believe in the power of cereal and milk to be an easy, affordable and delicious way to deliver the nutrients people need with the taste they love,” said Amy Cohn, Senior Nutrition Manager at General Mills. “And for kids who eat cereal, 53 percent of their daily milk consumption comes from pouring cereal and milk together. So, while General Mills cereal and milk have been a perfect pairing for a long time, we’re thrilled to officially come together to share this important message through our iconic characters.”
There is nothing quite like a big bowl of cereal and cold milk. The powerhouse partnership is a great source of nutrition and affordability, with the combination costing an average of just $0.50 per serving. In addition, the cereal is a good source of whole grain, fiber, and vitamins, while dairy is the number one source of calcium and vitamin D as well as a high-quality source of protein.
To help make this dynamic duo even more affordable for families everywhere, the limited-edition boxes will include coupons on the back of the box. Shoppers can also get $2 back via digital rebate when they buy two gallons of dairy milk and two boxes of General Mills Big G cereal. Details about the digital rebate can be found here.
You can find the limited-edition General Mills Big G cereal and Got Milk? partnership boxes of Cheerios, Honey Nut Cheerios, Lucky Charms, Cocoa Puffs, Cinnamon Toast Crunch and Trix at most major retailers nationwide now.
To learn more, look for the #CerealMilkStacheChallenge hashtag.