As someone with a small interest in fashion (read: I just like things to match and be comfortable), I often feel like I am always trying to wrap my head around some of the extreme fashion statements. For example, the first fashion statement that left me with questions was Nordstorm selling muddy jeans for over $400. But not to be one-upped, this past week Gucci started selling their grass-stained jeans for over $1,200. Let that sink in. That’s $1,200 dollars for something we used to get yelled at by our mothers about — getting grass stains on our brand new jeans. Now someone is shelling out gobs of money for that look with a fancy brand name on it.
You might be thinking in your head, who would ever buy this?! But as of today, they are sold out of every size on their online platform. But in case anyone is wanting a pair, they can just pick up a normal pair of jeans and roll down a hill for the same effect. Maybe that will be a new business adventure for farmers who need a little extra cash in their pockets to make up for the stress of 2020 — selling their authentic, grass-stained, poop-stained, ripped up jeans online. Just selling a few pair of jeans online could make up for the rough prices this year.
According to their website Gucci stated, “This denim overall is crafted from organic cotton and specifically treated for a stained-like, distressed effect.” Surprisingly these jeans don’t come with any pre-ripped holes — another trend that has long confused farmers looking for heavy duty denim.
To be expected, people had thoughts online.
How rich do you have to be that you hire someone else to make it look like you spend time outside? Gucci is now selling pairs of denim overalls for $1,400 . . . and the overalls come with grass stains. Yes, they're pre-stained. pic.twitter.com/u0aGa1N4dS
— Dave Ryan (@daveryankdwb) September 22, 2020
Look at that…the farmers were cool long before Gucci.
— StarGazer (@StarGazerNytz) September 21, 2020
that would be interesting. if farmers were to start selling the real deal would they be the fakes or would the Gucci's be the fakes? maybe the farmers could charge $2800
— Bob Sacamano (@BobSachemano) September 22, 2020
Not only is the price a product jaw-dropper, but so is their description. “This product is made of 100% organic cotton. It is produced through cultivation and manufacturing processes that don’t involve harmful chemicals, pesticides or artificial fertilizers, and incorporates methods that respect biodiversity and ecosystems, improve soil quality, and reduce water consumption.”
To be clear, this is not a call to boycott Gucci products — not that I know of any farmers supporting Gucci anyways — but this is a call for continued education of agriculture products like cotton, “harmful” chemicals, pesticides, and artificial fertilizers — all descriptions that the company wants to sound daunting, but in the agricultural industry we know how to spot pseudoscience when we see it.
So until the next crazy fashion trend, if you see me rolling down the hill, mind your business — I am just working on my next business venture.