Sweet Leaf Tea has announced a partnership with “American Idol” judge and country music megastar Luke Bryan for his 2019 Farm Tour, an annual event that uses music to salute the farmers who work behind the scenes to bring food to America’s store shelves, restaurants, and dinner tables.
As the son of a Georgia peanut farmer, Bryan has made it his mission to raise awareness about the hard-working farmers who provide the country with safe, affordable, and nutritious food. Out of this mission came his annual Farm Tour, where he brings live concerts to small farming towns that don’t have music venues large enough to accommodate large concerts.
“The idea behind this tour is to bring full production concerts to small towns that would not see larger scale shows,” Bryan said of the tour, now going into its 11th year. “Growing up in rural Georgia we had to drive to larger cities to see concerts. It is so exciting to watch each of these shows being built like a small city in itself in the empty pasture land of these farms. We can feel the pride from the people in these towns as well as the farmers and it takes everyone coming together to pull them off!!”
Luke has been bringing these one-night-only concerts to farms around the U.S. since the tour’s inception in 2009. Every year, the hashtag #HeresToTheFarmer has generated gigantic buzz about the campaign, with meals donated to food banks for every hashtag share. In addition to raising awareness about the country’s farmers and helping feed hungry people, the Farm Tour also provides college scholarships to students from farming families who are attending the local college or university near each tour stop.
Bayer is also again sponsoring the 2019 Farm Tour and continuing its #HeresToTheFarmer campaign. Every time the #HeresToTheFarmer hashtag is shared, Bayer will donate a meal to a hungry American through Feeding America. This campaign has resulted in close to 3 million meals being donated to food banks and local farmers in tour cities over the past few years.
Each year, over 100,000 fans have attended shows on the tour, and the 2019 Farm Tour is expected to be the most exciting yet. Tickets for Bayer Presents Luke Bryan Farm Tour 2019 are available on his website.
Bayer Presents Luke Bryan Farm Tour 2019
- 9/26 Marshall, WI – Statz Bros. Farm
- 9/27 Richland, MI – Stafford Farms
- 9/28 Pleasantville, OH – Miller Family Farms
- 10/3 Louisburg, KS – MC Farms
- 10/4 Douglass, KS – Flying B Ranch
- 10/5 Norman, OK – Adkins Farm