‘Naked Truth’ photo wins 2017 IFAJ Star Prize


Is that guy naked?! He sure is. The image, of a nude man shearing a sheep, gained worldwide recognition when Australian photographer Jacqui Bateman tweeted it as a response to a PETA ad featuring a nude fashion model holding an injured lamb, claiming it was from the shearing process. Now the ‘Naked Truth’ photo has won the 2017 International Federation of Agricultural Journalists (IFAJ) Star Prize for Photography.

Courtesy of IFAJ

Bateman was honored at IFAJ’s World Congress in Pretoria, South Africa on April 3 for her composition, which ran in the Stock Journal magazine.

Bateman’s shearer was as nude as PETA’s model, and his sheep was experiencing the shearing without injury.

“Agricultural photographers share the world of farming with their readers, bringing the power of beauty, emotion, and information to their audiences,” said Steve Werblow, IFAJ secretary general. “Jacqui Bateman’s image delivered all that and humor, too—a wonderful idea delivered with technical brilliance. That photo, and those that were recognized in the contest’s three categories, are truly the world’s best agricultural photojournalism.”


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