Ram Truck kicks off second annual Ram Ag Season


Ram’s dedication to help serve and support farm families across the nation continues to grow. Ram kicks off the second annual Ram Ag Season with a new ad spot “Done Right,” which celebrates the selfless commitment to hard work that our nation’s farmers make each and every single day.

Featuring three real-life family-owned-and-operated Michigan farms and ranches, the video takes viewers through the farmers’ daily lives and, while there may not be a supervisor telling them what to do as the sun rises each day, there is work telling them what needs to be done. From the weather to the topsoil, to the markets and the machinery, no matter what it may be, Ram trucks are there to help support and get the job done right.

“To the farming community, what they do every day is more than just a job, it is a way of life that requires hard work, perseverance and determination,” said Marissa Hunter, Head of Marketing, FCA – North America. “The Ram Truck brand knows and respects this. We work hard to provide the right trucks and proper support to these very people who have dedicated their lives to agriculture, and we are proud to celebrate these shared values in our dedicated Ag Season marketing campaign.”

“Done Right” will air via broadcast as a 30-second commercial with an extended 60-second version to come.

Three additional 60-second vignettes of each farming family and their unique individual stories will follow in the coming weeks via Ram’s official YouTube channel. The farms include:

  • Na Lar Farms — Hanover, Michigan
  • Howe Farms — Horton, Michigan
  • Tantre Farm — Chelsea, Michigan

Ram’s commitment to farming communities grows even stronger with a host of Ram-sponsored events and opportunities aimed squarely at lending support to the efforts of the nation’s farmers, including:

  • Farm Progress Show in Decatur, Illinois, Aug. 27-29;
  • Husker Harvest Days in Grand Island, Nebraska, Sept. 10-12;
  • Farm Science Review in London, Ohio, Sept. 17-19;
  • Sunbelt Ag Expo in Moultrie, Georgia, Oct. 15-17;
  • The 92nd National FFA Convention and Expo in Indianapolis, Indiana, Oct. 30-Nov. 2.

Beginning now through Labor Day, all farm owners get an incremental $500 rebate on all Ram trucks. Information on the many Ram agricultural activities and programs can be found at the Ram Life website. The Ram Truck brand created the video in partnership with The Richards Group.

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