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Are you ready to rock? Michelin kicks off rock-painting contest


Celebrating the same spirit of exploration and mobility that Michelin’s founders showed in the early 20th century, Michelin North America introduces #MichelinRocks, a nationwide painted-rock contest. Travelers can participate by painting a rock and sharing its photo on designated social media channels.

The contest begins Monday, Sept. 24.

Using properly acquired rocks, participants in Youth or Adult categories may create their own painted rocks for a prize: one side should feature their favorite vehicle for travel (such as a car, RV, bicycle, plane, SUV, motorcycle, bus, truck, tractor, camper, UTV), and the other side should include the #MichelinRocks hashtag. All valid entries must include a travel vehicle and the proper hashtag. Share a photo on Facebook, Twitter, or Instagram that’s tagged #MichelinRocks. A $500 donation will be made to the school’s art program of the youth winner, and a $250 gift card will be awarded to the adult winner. Read more about the contest rules and restrictions.

Note: National and state parks prohibit the removal of rocks from their properties and have a “leave it as you found it” policy, which also means painted rocks cannot be left in the parks.

Michelin will also distribute 100 yellow-painted rocks in California, Florida, Georgia, New York, North Carolina, South Carolina, Tennessee, Texas, and Montana. The rocks — painted by artist Darcie Arnold of Simpsonville, S.C. — will be hidden in public places, such as campgrounds, local parks, downtown areas, bus stops and so on. Travelers who find a yellow Michelin-branded rock may share a photo on social media that is tagged #MichelinRocks.

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