We know that companies need to make money — it’s just the nature of being in business. But it’s always heartening when companies use some of their money and their marketing expertise to give back to those in need. Nutrition company Soylent, which has long been a favorite of the farming community, has launched a Ready-to-Drink Strawberry four-pack at select Target stores nationwide. And for every one of those four-packs sold through Dec. 14, 2019, Soylent will donate the financial equivalent of one meal, up to 35,000 meals, to Swipe Out Hunger, a national nonprofit committed to ending college student hunger.
Soylent, which proudly labels its products as having been made using genetically engineered crops, has recently expanded its impact and philanthropic programs, developing what is now known as #SoylentForGood. Since the brand’s inception, Soylent has donated more than 2 million meals to take action against food insecurity, a domestic and global crisis.
Soylent first launched its four-count 11-ounce multipacks last year in both Target and Walmart, marking a significant step in expanding Soylent’s accessibility footprint, bridging the gap between their single bottle and 12-pack offerings. The new Strawberry flavor joins the existing Cacao and Vanilla flavors and can be found in the nutrition section of Target. Strawberry will also be available on select end-caps through February 2020.