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At nearly $2 million, Tractor Supply’s Paper Clover campaign breaks record

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Reaching today’s youth is a way to pass down knowledge and skills from one generation to the next. Many programs such as 4-H gives students the opportunity to become a doer and empowering them to become active in their community. Thousands of 4-H youth from across the country will experience valuable hands-on learning opportunities as a result of Tractor Supply’s Paper Clover Campaign. The biannual fundraiser, held in partnership with National 4-H Council, collectively raised $1,999,661 in 2018 through donations made with purchases in store and online.

Most recently, Tractor Supply raised more than $1 million as a result of its Fall Paper Clover event held from Oct. 3 to Oct. 14—marking the most successful fundraiser in the company’s history. Tractor Supply customers participated in Paper Clover by purchasing paper clover–the emblem of 4-H–for a donation during checkout at stores nationwide or through purchases made online.

According to Christi Korzekwa, senior vice president of marketing at Tractor Supply Company, there is immense value in supporting 4-H youth and their skills and interests. “Supporting today’s youth means supporting tomorrow’s leaders,” said Korzekwa. “Since 2010, Tractor Supply customers and team members have understood and supported the Paper Clover mission—to help provide vital hands-on learning opportunities and empower more 4-H youth to become leaders in their lives, careers and communities.”

Fundraising efforts from Tractor Supply’s Paper Clover event fund scholarships for numerous state-level 4-H programs nationwide, and every donation benefits youth within the state it was collected. Scholarships are used for camps and leadership conferences, where attendees learn everything from animal care and woodworking to networking practices and civic responsibility.

“Thanks to our partnership with Tractor Supply Company, its team members, and the communities it serves, Paper Clover provides more youth with opportunities to learn-by-doing–something that is vital to the development of their passions and interests,” said Jennifer Sirangelo, president and CEO of National 4-H Council. “It’s initiatives like Paper Clover that help empower and inspire youth to handle life’s challenges, contribute to the world around them and ultimately develop into tomorrow’s leaders.”

The 2018 Fall Paper Clover event rounds out the ninth year of the campaign. The company’s biannual fundraiser has collectively generated more than $14.9 million in essential funding to date. The Paper Clover campaign will return to Tractor Supply Company in spring 2019. For more information on the program, visit the Tractor Supply website

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