If you are looking to engage and influence the younger generation and have some fun doing it, then you should consider TikTok, especially knowing that an estimated 69 percent of U.S. teens are regular users.
TikTok is kinda the Wild West of social media, so you aren’t going up against major brands with lots of money that can push you out of the feed. If you make something fun and interesting, it will get seen.
TikTok also has lots of amazing video features as well as fun challenges and trends that always keep it interesting.
» Related: 14 of the best FFA videos on TikTok
As a farmer, you have a huge advantage when it comes to sharing your story on TikTok as well.
What are they?
- You have animals.
- You have a lot of open space.
- You have large equipment.
- You have an authentic work / lifestyle.
Urban consumers are highly interested in what’s happening on the farm, and TikTok provides you an opportunity to show them. If you are looking for fresh ideas, please check out a few of these dairy farmers on TikTok.
If you want help in learning how to advocate for ag and dairy, please reach out to your local dairy checkoff. They have resources and training that can help you get started.