Beef producers: Weigh in on state of the industry


In 2011, the National Beef Quality audit (NBQA) concluded the industry has come a long way in terms of improving beef quality, but needed to make significant changes for further improvement in product integrity and eating satisfaction. Five years later, do producers feel the industry has made progress?

Beef producers all across the country and from every segment – cow-calf, stocker, feeder, dairy, and others – are encouraged to participate in the Producer Survey of the checkoff-funded 2016 NBQA. The survey will collect producer information and opinions and add to the audit’s traditional production research to form an in-depth look at where the industry stands and what its successes and shortcomings are.

The survey will be completely anonymous and include both information about the industry’s cattle operations and the opinions of the people who run them about the strengths and weaknesses of the industry. The survey can be accessed at the Beef Quality Assurance website.

Initiated in 1991, NBQA since its inception has provided the industry a meaningful set of guideposts and measurements relative to the quality conformance of the U.S. beef supply.

Upon completing the survey, participants can choose to leave their contact information to be entered for a chance at winning a YETI Tundra 75 Marine Cooler. Final results of the 2016 NBQA will be released in July 2017.


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