Cargill drummed up social media engagement from more than 65,000 people to help with this year’s Great American Milk Drive — and thanks to this campaign, Cargill is sending 500 servings of milk to all 200 food banks in the Feeding America network. That’s a total of 100,000 servings of milk, done through generosity and the #PutYourHerdFirst hashtag.
“As the largest hunger relief organization serving the United States, Feeding America knows first-hand the critical importance of getting nutritious food to people in need. We are grateful to our partners at Cargill and the #PutYourHerdFirst campaign; this partnership puts milk on the tables of families in need,” says Kelli Walker, director of corporate partnerships, Feeding America.
Each year, 46 million people, including 12 million children, rely on Feeding America food banks for regular access to milk, which is one of the most-requested, but least-donated, items. On average, these food banks are only able to provide the equivalent of less than one gallon of milk per person per year. The Great American Milk Drive was created to help address this specific need, and is the first-of-its-kind national program.
This campaign was a unique way for Cargill to raise awareness for HerdFirst, a new line of advanced calf and heifer nutrition, while living their mission of nourishing the world, and supporting the industries and communities they serve.