Livestock News

Moocall releases innovative herd management app


Moocall‘s newest mobile app shows exactly how “smart” herd management can be — and it’s free.

To best help beef and dairy farmers manage their breeding and keep track of their herd, the just-released Breedmanager app doesn’t look at the herd as a whole, but rather breaks it up into “smart lists.” These smart lists filter the herd by their relative position within the breeding cycle, which means at the tap of a finger a farmer can quickly identify the cows that are due to calf in the next week, or cows that were in heat in the last 24 hours and so on.

The four main categories for smart lists are in-calf, cycling, in-heat, and inseminated.

The app from the Dublin, Ireland-based Moocall also includes a community element, where farmers can share status updates, images of their animals or ask the community a question. All of these features are free for anyone to use, regardless of owning one of the companies other products.

Moocall was founded in 2014 and is a global provider of wearable animal IOT technology. To install the Breedmanager app, search for “Moocall” in either the Apple App store or the Google Play store.


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