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Bayer, Luke Bryan campaign donated more than 1M meals


More than one million meals were donated to hungry families across America thanks to the efforts of Bayer and Luke Bryan.

Earlier this year, Bayer, a global leader in innovation and agriculture, and country music superstar, Luke Bryan, launched the Here’s To The Farmer campaign, asking Luke’s fans across the country to give thanks to American farmers while also helping hungry Americans by sharing #HeresToTheFarmer. For each hashtag Bayer donated one meal through Feeding America.

The campaign, coinciding with the 2017 Bayer Presents Luke Bryan Farm Tour, set a target of 1 million meals donated before the end of the year. With the help of fans, farmers and communities across the country, the Here’s To The Farmer campaign reached and surpassed this goal in less than four months.

“We want to give a huge ‘thank you’ to Luke, his fans, state officials, and of course, America’s farmers, for making Here’s To The Farmer an overwhelming success,” said Ray Kerins, SVP for Bayer. “Farming communities across this great nation deserve our thanks and support. Here’s To The Farmer is one way Bayer was able to help hungry American families and we are incredibly proud of this campaign.”

Courtesy of Bayer

“I come from a farming background so I understand the hard work and passion it takes for farmers to feed America and feed the world,” said Luke Bryan. “It just seemed like a perfect fit for me to partner with Bayer on the Here’s to the Farmer campaign.”

Here’s To The Farmer became the rallying cry of the 2017 Bayer Presents Luke Bryan Farm Tour which visited six farming states across the Midwest. The campaign saw a tremendous level of engagement across many unique audiences including social media, television, and state Capitols across America. In fact, each Governor from the six Farm Tour states (Nebraska, Kansas, Iowa, Indiana, Illinois, and Missouri) issued official Proclamations declaring the day of the Farm Tour as “Here’s To The Farmer Day” in their respective states.

Bayer’s Here’s To The Farmer campaign also helped tackle hunger locally by donating over $10,000 to area food banks, and by honoring a local farmer on stage with Luke Bryan at each location.

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