Crops News

Bayer PLUS Rewards offers expanded product portfolio


For the 2020 crop season, Bayer announced a new Bayer PLUS Rewards program, offering expanded options of crop protection products to choose from, more flexibility and more cash incentives than ever before.

The new program brings together a broader portfolio of high-performance products, including seed, herbicides, fungicides, and insecticides to help farmers make the most of every acre planted. In addition, Bayer PLUS Rewards provides farmers with incentives for purchasing the seed and crop inputs they rely on to grow their crops and maximize their profit potential. The program also increases transparency by offering participants a timely look at incentives earned, along with more control over how incentives are redeemed.

“We’re working with retailers to provide growers the opportunity to choose from a broad portfolio of products. Bayer PLUS Rewards is driven by smart agronomic decisions, and we’ll continue to work with our growers and retailers to put the right product on the right acre,” says Leticia Goncalves, U.S. Crop Science Country Division Head for Bayer. “Our broad portfolio, combined with rewards, will provide our loyal customers the flexibility to choose products that will provide them the greatest chance for success on their farms.”

Bayer PLUS Rewards replaces the Roundup Ready PLUS program, as well as Bayer Innovation Plus, for the 2020 season. Bayer PLUS Rewards offers farmers a full agronomic solution for every acre of their farm. Starting with any two qualifying products, farmers begin earning $3/A, building additional cash back on every subsequent qualifying product they purchase.

Additionally, farmers have the opportunity to earn $2/A on any Roundup brand agricultural herbicide when paired with another qualifying herbicide, plus an additional $2/A when XtendiMax herbicide with VaporGrip Technology is paired with a Roundup herbicide and an additional qualifying herbicide.

Once earning from either base incentive option, farmers have the opportunity to earn $.50/A on additional Bayer products, expanding the already vast product options that qualify for rewards.

As part of Bayer PLUS Rewards, customers will have access to a portal which provides a snapshot of purchase history, along with up-to-date incentive totals and redemption options. Bayer PLUS Rewards participants can control how and when they redeem incentives by choosing a “cash-out” option early in the season, once a minimum incentives total is achieved. They can also work with their retailer to direct incentives toward future seed or chemistry purchases.

Enrolling is simple. Farmers can visit to activate their account, register for the program and read more about Bayer PLUS Rewards. Those who have a valid Tech ID associated with their operation will receive details by mail in the coming weeks. Once signed in, they’ll begin earning rewards on their purchase history from a robust portfolio of products.

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