The United States Court of Appeals for the Ninth Circuit has upheld a lower court ruling that the Beef Checkoff program is interfering with ranchers’ First Amendment rights, and that the government should be enjoined from collecting funds for the program without rancher consent.
The Beef Checkoff is a federal tax that compels producers to pay $1 per head every time cattle are sold, half of which is used to fund the advertisements of private state beef councils, such as the Montana Beef Council. Started in 1985 as a reaction to the farming crisis of the 1980s, Beef Checkoff is responsible for popular ad campaigns such as the “Beef: It’s What’s for Dinner” series.
R-CALF USA, a nonprofit cattle industry association based in Billings, contended that the Montana Beef Council promotes the message that there is no difference between domestic beef produced under U.S. food safety laws and beef produced in foreign countries. For example, the Council paid for advertisements for the fast-food chain Wendy’s to promote hamburgers that use North American beef, but that beef can come from anywhere on the continent and not necessarily Montana or even the United States.
The court wrote in its opinion that “the district court did not abuse its discretion by finding that the instant assessment likely violated R-CALF USA’s First Amendment rights.” The preliminary injunction upheld by the Ninth Circuit today enjoins Agriculture Secretary Sonny Perdue from compelling Montana ranchers to subsidize the private speech of the Montana Beef Council without first obtaining the affirmative consent from the rancher-payees.
“Today’s ruling ensures that for the first time in over three decades Independent Montana cattle producers have a choice as to whether to continue funding a private message that essentially says that beef is beef regardless of where the cattle from which the beef was derived was born or raised. That generic message is contrary to the interests of Montana ranchers who want to capitalize on the superior beef products that are produced from their high quality, USA-produced cattle,” said R-CALF USA CEO Bill Bullard.
Before the appellate court in early March, Public Justice’s David Muraskin argued that the government needs to take more steps to control the Montana Beef Council if it wanted to compel ranchers to fund its message. Unless the government actually appoints the council and reviews its activities, the First Amendment prevents ranchers from being forced to fund the private council’s speech. Domestic ranchers have the right to fund a message they believe in, or at least one for which they can hold their government accountable.
“The Ninth Circuit’s decision today means that yet another set of federal judges has ruled that the government cannot compel independent ranchers to fund the speech of multinational corporations. This ruling may only apply to Montana, but the momentum towards reform of the entire Beef Checkoff system is clear,” said David Muraskin, a Food Project Attorney at Public Justice.