FarmLogs releases two new farm financial products


Farm management software company FarmLogs has launched new lower cost plans as well as two new farm financial products that aim to solve the time-consuming challenges of managing the relationship between crop marketing decisions, production costs, and profit.

Simple to setup and easy-to-use, the two new tools, Planner and Marketing, allow customers to create a flexible and adjustable plan that connects to a sound marketing strategy and allows them to manage their changing cost of production, profit opportunities, and value at risk throughout the season. In addition to the company’s completely free Standard package that includes rainfall, record keeping, soil maps, yield map uploads, and growing degree days, FarmLogs will now offer two extremely affordable subscription plans. FarmLogs Essentials, which now bundles Planner and Marketing together with Automatic Activity Recording, is available for a monthly fee of $49 and FarmLogs Premium, which adds in-season satellite imagery, is available for a simple monthly fee of $99.

FarmLogs has also released a new 14-day free trial program allowing growers to upgrade their subscriptions from FarmLogs Standard to FarmLogs Essentials or FarmLogs Premium through their mobile devices or web browser.

“In the past few years, companies have been overwhelming farmers with hype around big data and missing out on an opportunity to solve more fundamental problems in agriculture with a great software platform. Until now, there hasn’t been a truly easy to use resource that helps growers tie all this data together in a way that helps them better manage what really matters: the price they need to sell their crops at in order to be profitable,” said Jesse Vollmar, CEO and co-founder of FarmLogs. “We’re staying the course and continuing to focus on the farmer’s bottom line. Our new tools enable growers to quickly and easily calculate and then monitor their break-even for each crop they are producing, in real time, automatically. Nobody else can do that.”

Planner helps growers easily create an adjustable plan for their entire operation that accounts for all of their expenses and field work so that they can monitor their profitability and budget throughout the season. The year-round planning tool helps users make more informed operational, marketing, and risk management decisions.

Marketing helps growers actively manage their value-at-risk by capturing contracts for physical sales, hedges, and deliveries and showing market prices for all major commodities. Cost of production data from Planner is automatically synced with Marketing to show break-even and profit opportunities. Combined, the tools help growers solve a difficult problem that often gets pushed aside but is what ultimately makes the difference between profit and loss.

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