Expanding data-driven solutions for the ag industry, GROWMARK and Growers Edge have announced a strategic partnership to help farmers become more efficient and profitable. Growers Edge will provide a yield guarantee program for GROWMARK’s North American customer network and an extension to its AgValidity technology testing platform.
“In today’s stressed farm economy, farmers are incredibly wary of taking on more financial risk — even when taking that leap could boost profitability. They need guarantees,” said Joe Young, president and chief operating officer, Growers Edge. “Working with strategic partners like GROWMARK, we are providing the financial incentives farmers need to confidently adopt the new technologies that can ultimately drive their long-term sustainability and business success.”
GROWMARK provides a broad mix of fuels, lubricants, crop nutrients, crop protection products, seed, construction services, equipment, and grain marketing assistance to retailers, businesses, farmers, and other cooperatives in North America. Customers leveraging GROWMARK crop inputs and ag technology will be able to take advantage of the Growers Edge guarantee program to improve yield and profitability without the financial risk.
Based on GROWMARK Product Yield Trials and the Growers Edge Growers Analytic Prediction System, anartificial intelligence platform, GROWMARK and Growers Edge have developed a proprietary Agronomic Performance Product (APP) specifically for GROWMARK crop inputs. When farmers follow the specified agronomic practices for the GROWMARK solutions, they are assured yield improvements backed by a performance guarantee provided by Growers Edge.
“GROWMARK is committed to helping our customers grow their bottom line with new ag technologies, which makes Growers Edge an ideal partner for us,” added Lance Ruppert, director of agronomy marketing technology,GROWMARK. “The Growers Edge team is removing some of the risk and creating a new value stream for both the farmer and our technology providers. We think the yield guarantee program will help customers deploy the technologies needed to improve profitability, and we are eager to see it in action.”
Required agronomic practices for the GROWMARK APP include implementing GROWMARK seed, grid soil sampling and variable rate fertilizer applications, as well as following farm-specific recommendations for phosphorus, potassium, lime, nitrogen, herbicides, fungicides, etc.