The world’s largest tractor manufacturer, by volume, will extend their research at the Virginia Tech Corporate Research Center. The Mahindra Ag Tech Center (MaTC@Virginia) will focus on creating breakthrough technology products for the North American agriculture market.
“Mahindra Group strives to be at the forefront of technology and innovation with a view to improve the lives of our customers. We call this innovation initiative FutuRise,” said Rajesh Jejurikar, President, Mahindra & Mahindra Farm Equipment Sector. “Leveraging the eco-system of a leading academic institution such as Virginia Tech will foster innovation and enable us to stay ahead globally.”
Mahindra has established a strong presence in the United States, and is currently ranked number three in the 0-120 HP tractor category.
“We believe the path to customer delight and even greater success in North America will come through providing our dealers and customers with cutting-edge products and solutions. This industry-leading innovation enhances our brand differentiation in the marketplace,” said Mani Iyer, President & CEO, Mahindra North America.
Mahindra & Mahindra’s Farm Equipment Sector intends to tap into the U.S. technology ecosystem at Virginia Tech in two ways. The first is to establish a hi-tech R&D facility at Virginia Tech Corporate Research Center (VTCRC). The MaTC@Virginia will complement the work being done in product development centers in India, Japan, and Finland to create product solutions for farmers globally. MaTC@Virginia will be headed by Hugo Correa, Head of Product Planning at Mahindra Farm Equipment Sector, who will lead a dedicated team to work on integrating new advanced technology into product programs.
The second collaboration with Virginia Tech researchers is focused on technology projects to develop new generation farm equipment and work on the latest in technology that envisions grape-picking robots and tractors that communicate with GPS systems and repair shops.
“This is a longstanding courtship between one of the great emerging companies of the 21st century and an American land-grant university of global reach and distinction has culminated in an enterprise that brings together research, practical application, and commercialization,” said Guru Ghosh, Vice President, Virginia Tech Outreach and International Affairs. “Once the facility is fully established at VTCRC, Mahindra Group will be Virginia Tech’s largest internationally headquartered tenant.”
The VTCRC hosts 184 research centers and companies with more than 3,000 employees in 33 buildings covering 230 acres.