Crops News

Minn. farmers ask public to nominate frontline personnel in their communities


From now through Aug. 4, the Minnesota Soybean Research & Promotion Council is encouraging farmers and others to nominate a health care hero in their community as part of the council’s Stepping Up campaign. From those nominations (which can be done by filling out this form), the council will select 20 health care personnel, and the winning nominees will receive a free pair of Skechers soy-based GO shoes, courtesy of Minnesota soybean farmers and the soybean checkoff.

The council, which directs the state’s soybean checkoff resources, has launched the Stepping Up campaign to promote renewable, value-added soy products and to recognize the sacrifices made by frontline health care workers. Minnesota’s 44 county boards are eligible to donate up to 50 pairs of Skechers soy-based GO shoes to a local health care facility, including (but not limited to): local hospitals, clinics, nursing homes and assisted living facilities.

“We know how much health care workers sacrifice for others in communities throughout Minnesota, especially in the past couple of years. I’ve seen it firsthand,” said Council Chairman Joe Serbus, whose wife, Doreen, has worked in health care for more than 40 years. “This campaign is an investment in both value-added soybean products and in the selfless health care professionals who keep us safe and healthy.”

The statewide effort strives to inform both farming and non-farming public on soy’s environmental advantages and the myriad uses of soybean oil. The Skechers GO shoes, along with other soy-based products reduce the use of petroleum, helping to improve our environmental footprint and add value to soybean farmers’ bottom lines.

In addition to the council’s website, you can follow the Stepping Up campaign on social media through the #SoySteppingUp hashtag.

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