Are you a college student with an innovative dairy product? The National Dairy Council is accepting entries for its New Product Competition now through Jan. 14, 2019. The contest is open to students in the United States and Canada.
The goal of NDC’s eighth annual competition is for students to develop a dairy or dairy-based product to satisfy consumers’ desire for performance nutrition. Insights related to this area indicate:
- 75 percent of U.S. adults are current or potential consumers for sports and nutrition food and beverages
- Looking or feeling good, maintaining/improving strength and losing or maintaining weight are among the top motivators across gender and age groups
A judging panel consisting of experts from across the dairy industry will award $16,000 in cash prizes: $8,000 (first place), $5,000 (second) and $3,000 (third). Winning teams will be recognized at the American Dairy Science Association’s annual meeting in June.