Livestock News

Summit looks at consumer demand for cage-free, slow-growth


Purdue University’s Jayson Lusk will address the “Future of Consumer Choice” at this year’s Animal Agriculture Alliance 2018 Stakeholders Summit. Lusk will share his research findings on consumer beliefs, knowledge, and willingness-to-pay for specific attributes, such as cage-free eggs and slow-growth broilers at the Summit.

The Animal Agricultural Alliance has announced early-registration rates for the 2018 Stakeholders Summit has been extended through April 10 due to popular demand. The event, themed “Protect Your Roots,” is set for May 3-4 at the Renaissance Capital View Hotel in Arlington, Virginia.

The event is geared to inspired attendees representing all facets of animal agriculture to be proud of their past and current roles in the industry and challenge them to be forward-thinking about how we can continue to grow into the future. Speakers will explore topics from the future of consumer choice and working with journalists to ‘no antibiotics ever’ animal production and debunking myths about animal agriculture’s environmental impact.

“We are excited to have such an impressive line-up of speakers and sessions this year,” said Kay Johnson Smith, Alliance president and CEO. “The Summit gives attendees the opportunity to hear about emerging issues from the leading experts in the field. Registration numbers are exceeding our expectations and we are on track for another record-breaking crowd!”

A distinguished professor and head of the Agricultural Economics Department at Purdue University, Lusk will present recently conducted research supported by the Alliance, Food Marketing Institute and the Foundation for Food and Ag Research. The research team surveyed more than 3,000 respondents who were asked to make a series of choices among products that vary in price, production practices, labeling claims, product color, and appearance.

Winners from the Alliance’s 2017 College Aggies Online scholarship program will also take the stage during Summit to be recognized in front of hundreds of industry professionals. The 2018 program is set to kick off in early September. Individuals must be enrolled as an undergraduate or graduate student or be in professional school as of Fall 2018. Collegiate clubs are also invited to participate. Interested students can sign up at

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