Lifestyle Livestock News

Where Goodness Grows celebrates the joy of farming


Dairy farming is more than hard work. In between caring for the cows and waiting for the rain to stop (or start), there is joy, hope and plenty of smiles to go around. 

While the country continues to face uncertainty, farmers work tirelessly to ensure the food supply chain remains strong, whether at home, at school or at the restaurants that have faced challenges in 2020. That’s why the Land O’Lakes cooperative has launched Where Goodness Grows, a six-part video series designed to connect everyday people with the farmers who are so critical to delivering the food they enjoy.

The series focuses on the full-on delight that’s often overlooked, yet very much present, in the lives of dairy farmers and the communities that surround them. Where Goodness Grows is hosted by (and produced remotely from the kitchen of) Amy Brown, co-host of iHeartMedia’s award-winning country music radio show “The Bobby Bones Show.”

In each episode, Brown speaks with Land O’Lakes farmer-owners, sharing their inspiring stories and trying some of their home-crafted recipes. It’s an upbeat celebration of the work they do and the lives they lead on and off the dairy farm.

“We created Where Goodness Grows to give our farmer-owners a platform to share hope and positivity, which can be just as nourishing as the food they produce,” said Catherine Fox, Vice President Dairy Foods Marketing, Land O’Lakes, Inc. “Through this storytelling platform, we are adding dimension to the way most people imagine dairy farmers by shining a light on the amazing things they do. There’s plenty of goodness to share.”

As part of its ongoing commitment to ending hunger in the U.S., Land O’Lakes is donating one pound of macaroni and cheese for a guaranteed maximum donation of 100,000 pounds of macaroni and cheese (equivalent to 83,000 meals) to Feeding America for every comment on or share of a Where Goodness Grows episode. The first episode is now available on YouTube.


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