The Wisconsin Dairy Business Association is asking the state to keep “America’s Dairyland” on the state’s license plates. The association has sent a letter to the state legislature in response to proposed legislation by state Rep. Scott Allen that would do away with “America’s Dairyland” as the official slogan.
Mike North, president of the dairy group, wrote in the letter:
“We have a brand. It is viewed positively by the overwhelming majority of people. We have spent more than a century and a lot effort and money to create this brand. It does not make sense to back away from it. At a minimum, we should be quietly thankful. Even better, we should do more to strengthen our brand. Therefore, at a minimum, we ask that you oppose this proposed legislation. Even better, let’s get creative with what the Legislature can do to further strengthen our strong and dynamic dairy community.”
It will be interesting to see how this pans out. As the Farm Babe pointed out last week from her recent ag tour in Wisconsin, the state is more than just football and cheese.