Up to $5 million in funding will be provided through the partnership which has the potential to sequester up to 360,000 metric tons of carbon per year.
McDonald’s Canada created an ad that speaks to all that is good, noble, and positive about the direction of agriculture and the stewardship of farmers.
Burger King has created a marketing video centered on the company’s visit to Farm Babe’s Iowa farm and to other agricultural innovators.
I hope in the future that others will take a page from Burger King’s playbook and work with, not against, cattle producers to achieve our common objectives.
Rob Sharkey and Lesley Kelly interview Fernando Machado, chief marketing officer for Burger King, about the ad that roiled the ag industry.
Burger King isn’t the only company that received backlash from farmers for an offensive ad, but it is one of the few to then take time to listen and learn.
Research on feed additives that suppress methanogens has been, and is, prolific — it’s an effort to improve cattle’s overall feed conversion efficiency.
Michelle Miller had a call with Burger King’s chief marketing officer to express why so many in agriculture were offended and bothered by the #cowsmenu ad.
Burger King’s new musical commercial about climate change is nothing more than virtue signalling — agriculture itself is already making huge strides.
Burger King claims that it’s new ad, which has now been posted across its social media networks, is an effort to address the environmental impact of beef.