When working with farmers on how to connect with consumers using digital tools, some want to take it to the next level and start blogging (which I highly encourage). Here are the steps I take to get them started. Ask yourself these eight questions … 1. What am I going to blog about? If I […]

Research shows that while satire does carry some risks, it can be an effective tool for science communication.

My brothers are a little annoyed at me right now. Saturday morning we’ll be up bright and early starting the tractors and getting them ready. But instead of driving them out to a field in the middle of nowhere, we’re taking them to downtown. That’s because I signed us up to participate in our town’s […]

The fact is is that the public, activist groups, and newspaper outlets watch what farmers and other ag professionals say on social media.