Viewpoint: Legislators again push for mandatory COOL, but at what cost?
U.S. cattlemen will soon again be divided on a controversial issue: whether to reinstate mandatory country of origin labeling for beef products.
U.S. cattlemen will soon again be divided on a controversial issue: whether to reinstate mandatory country of origin labeling for beef products.
Today, U.S. Senator Jon Tester, a Democrat from Montana, introduced a resolution supporting the reestablishment of a country-of-origin labeling program, better known simply as COOL. The resolution puts forth a firm statement of support for COOL, which was repealed in 2015. The introduction follows months of coordination and collaboration by the senator, pulling together consumer […]
The National Cattlemen’s Beef Association approves the Trump Administration’s overall goals for renegotiating the North American Free Trade Agreement (NAFTA) but will continue to advise the Administration and Congress to not repeat the mistakes of the past by using NAFTA to resurrect failed government marketing programs, such as Mandatory Country-of-Origin Labeling (MCOOL). “As we learned […]