When the Big Game rolls around each February, Wisconsin Cheese and Dairy Farmers of Wisconsin know that eyes are on both the TV and what’s on the table.

With more than 51,000 classrooms and homes signed up for Discover Dairy’s “Adopt a Cow” program this school year, the dairy industry’s support is needed.

Wisconsin celebrates National Dairy Month bigger than anywhere else, bringing communities together to toast to dairy farmers and the fruits of their labors.

The campaign taps into the popularity of full-fat diets, the desire to buy local and the fact that a large amount of butter is consumed during the holidays.

Wisconsin may want to change their title of America’s Dairyland to World’s Dairyland after breaking this world record in cheese. The state made history Wednesday by creating the World’s Largest Cheeseboard, officially setting a new GUINNESS WORLD RECORDS title. The show stopper took over an entire street in downtown Madison, displaying over two tons of […]