The farmer-founded Fuel Up to Play 60 — created by the dairy checkoff and NFL — developed a website, educator dashboard, and an enhanced student app.
There are many factors that keep farmers from crossing the digital rural divide to connect directly with their urban consumers.
The biggest problem I find with building farm website is that farmers aren’t certain what to include or say about their farm. Here are ideas.
The national and local dairy checkoffs have teamed up to launch the Your Dairy Checkoff podcast to answer questions you may have about checkoff promotion and to showcase the collaboration to build dairy sales and consumer trust. Two dairy farmers and industry experts will host each episode and interview guests based on topics that farmers […]
You are not in social media to win an argument or prove that you are right in how you choose to farm. There are right ways to approach discussions.
Because Twitter Spaces is so new, there is an opportunity to be one of the first to start a Space dedicated to agriculture and answering farming questions.
Working with National Football League players and Discovery Education, the dairy checkoff is unveiling initiatives that will help youth engage in dairy.
Here are the dairy farmers who have connected directly with consumers. They have large followings and engaged audiences.
Checkoff program funding has made a big impact on farming and American pop culture, but it is also often plagued with political and other concerns.
Years ago, TV commercials would interrupt our favorite programs and try to grab our attention before we got up to get a snack. The more interesting they were, the better chance they had of getting their message across to the viewer. Today is no different, except there’s a lot more competition in how people spend […]