Dairy Management Inc.
There are many factors that keep farmers from crossing the digital rural divide to connect directly with their urban consumers.
The national and local dairy checkoffs have teamed up to launch the Your Dairy Checkoff podcast to answer questions you may have about checkoff promotion and to showcase the collaboration to build dairy sales and consumer trust. Two dairy farmers and industry experts will host each episode and interview guests based on topics that farmers […]
Here are the dairy farmers who have connected directly with consumers. They have large followings and engaged audiences.
Checkoff program funding has made a big impact on farming and American pop culture, but it is also often plagued with political and other concerns.
Years ago, TV commercials would interrupt our favorite programs and try to grab our attention before we got up to get a snack. The more interesting they were, the better chance they had of getting their message across to the viewer. Today is no different, except there’s a lot more competition in how people spend […]