I’ve been working in the agriculture industry for six years, and since coming on board, I’ve been intimately involved in almost every dairy issue or crisis as well as attending almost every one of our industrywide crisis drills. Here’s what I recommend you do soon — if not today — to prepare, because the worst […]
A video on my personal profile recently went viral. I was at a friend’s dairy farm (Rovey Dairy in Glendale, Arizona) and I sat on his Watusi named Longstreet. That’s it. But it was enough as the video took off after being on Facebook for a month. Right now, it’s at just over 1 million […]
For a long time, I struggled with the ability to tell others why they shouldn’t argue with people, especially on the internet. I’m not saying to turn the other cheek or run away from a confrontation — what I was trying to say is that it’s usually not worth the time and energy and, many […]
You need to spend time doing farm outreach to distribute the content to places where your urban consumers might see it.
Video is the most powerful way to reach new people online with your farm story, and it can be done easily with a smartphone.