DMI

Students get creative advocating for ag

Don Schindler, Dairy Management Inc. · September 25, 2020

Years ago, TV commercials would interrupt our favorite programs and try to grab our attention before we got up to get a snack. The more interesting they were, the better chance they had of getting their message across to the viewer. Today is no different, except there’s a lot more competition in how people spend […]

When farmers & ag companies work together, everyone wins

Don Schindler, Dairy Management Inc. · August 21, 2020

Don Schindler at Dairy Management Inc. encourages ag companies to work with farmers in gaining consumer trust and attention.

How to handle agricultural activists and trolls on Twitter

Don Schindler, Dairy Management Inc. · July 31, 2020

Twitter can also be viewed as a necessary evil by the media, celebrities and politicians. It’s the same thing with involving agricultural activists.

National Dairy Month is the perfect time to launch your virtual farm tour

Don Schindler, Dairy Management Inc. · June 4, 2020

Checkoffs have long promoted virtual farm tours as a great alternative to connect with those who can’t get out to the farm.

Should you share the bad side of farming on social media?

Don Schindler, Dairy Management Inc. · April 30, 2020

When times are tough on the farm, you may want to share your feelings and images with others, but be careful with what you share and how you share it.

Are you talking to the right people in the right group?

Don Schindler, Dairy Management Inc. · March 13, 2020

It’s recommended to allocate some time to consumer groups where you have an interest.

What do people find when they Google your farm?

Don Schindler, Dairy Management Inc. · January 29, 2020

If you take the time to Google your farm, you might be surprised at the kinds of results you find online.

If I use social media, will activists target my farm?

Don Schindler, Dairy Management Inc. · December 30, 2019

Fear of activists targeting the farm is one of the top reasons that farmers mention when I ask why they aren’t using social media to connect with people.

Tired of hearing misinformation about agriculture? Here’s how to join the online conversation

Don Schindler, Dairy Management Inc. · November 22, 2019

Here are some great online tools to help you address misinformation about agriculture that you may come across.

Is TikTok the next big thing in social media — even for farmers?

Don Schindler, Dairy Management Inc. · October 18, 2019

While everyone’s grandparents are using Facebook, and the millennials dominate Instagram Stories, you might be wondering where the cool kids are hanging out. It’s probably TikTok. Started in China, TikTok is now a global sensation and network filled with short video content. The audience is mostly younger (under 30), and it is around the size […]