Tractor Supply Company has announced the launch of the company’s inaugural “Emerging Artists Program” in partnership with country music artists Lainey Wilson, Ashley McBryde, Jimmie Allen, Dustin Lynch, and Kat & Alex, along with Opry Entertainment Group. The program will discover and support emerging country artists who live and love what Tractor Supply calls “Life Out Here.”

John Deere and country artists Dustin Lynch, Maddie & Tae, Mickey Guyton, Travis Denning, and Tyler Farr are coming together to raise money for farmers.