The entire organic webinar basically summed up my biggest problem with the USDA’s organic label: It’s just a big marketing gimmick.
It’s bewildering how food companies justify partnering with The Non-GMO Project and at the same time adopting ethics policies promising to act with integrity.
The only option to win the ag debate is to fight bad speech with more good speech, to learn about marketing, to understand effective communication.
If we’re really going to promote clickbait over truth, then this shouldn’t be so hard. Simply encourage people to eat more fruits and vegetables.
Though it seems almost absurd, there is a dichotomy of lots of hungry people and lots of wasted food.
I’m always encouraging farmers to advocate: speak up, reach out, and invite consumers in. Having a website is one option for farmers hoping to be more approachable and transparent. And if you engage in direct-to-consumer sales, it’s an absolute must. But before you start picking out brand colors and making design choices, there’s one super […]
We live in a world where clicks matter. So headlines have to entice us enough to actually visit an entire article.
Friday night makes it the perfect opportunity to con your friends into an agriculture-related game night!
Sometimes it seems like farmers live in a completely different world from most people — and that includes how we spend Christmas Day.