fear-based marketing

Dairy farmers address fear-based food labeling in campaign

AGDAILY Reporters · September 18, 2017

With food manufacturers increasingly utilizing “free from” labels, America’s dairy farmers have launched the “Peel Back the Label” campaign.

Michigan FFA president speaks frankly about fear-based marketing

Ann Hess, Former Staff Writer · May 22, 2017

Before Adrian Schunk’s first day of ag education, the Michigan FFA President had never given a speech nor considered a topic such as fear-based marketing.