Labels alerting customers that products contain ingredients from genetically engineered plants may reduce sales, at least in the short term, a study says.
Understanding food marketing labels can help you make purchasing decisions based on facts rather than unnecessary fears of “toxic” pesticides or “GMOs.”
The debate over GMOs and food labels is a red herring — it’s clear that the struggle for food justice is far too complex to fit on any label.
Outside of those who have celiac disease, what does gluten-free deliver? A heftier grocery bill for you and fatter wallets for food influencers and scammers.
Research appearing in the Journal of Dairy Science shows that consumers may have less trust in food processes that they don’t understand, and animal-based foods may be subject to more uninformed scrutiny than other foods due to consumers’ perception of higher risk. The food and beverage industry has seen this manifest itself through how companies […]
Major public-health organizations are pushing for a cancer warning on all alcoholic beverages, arguing that it’s needed for transparency and honesty.
Does a food label wording falsely coax you into thinking something is healthier for you. Sure lots of them do. That’s the ‘healthy halo’ effect in marketing.
Research shows that when displayed alongside a Healthier Choice Symbol, the positive effects of that and the Physical Activity Equivalent label are diluted.
If food companies used creative and positive methods to market products instead of buzzword labels, would they be better off? It’s a resounding YES.
Food labels can do a great job conjuring up “feel good” images of your food. And who doesn’t love the idea and scenic photos of cattle on pasture? As they dot my local farm horizon, it warms my heart to see them everyday. Sometimes however, food labels are not always as they seem. Did you […]