Major public-health organizations are pushing for a cancer warning on all alcoholic beverages, arguing that it’s needed for transparency and honesty.
Does a food label wording falsely coax you into thinking something is healthier for you. Sure lots of them do. That’s the ‘healthy halo’ effect in marketing.
Research shows that when displayed alongside a Healthier Choice Symbol, the positive effects of that and the Physical Activity Equivalent label are diluted.
If food companies used creative and positive methods to market products instead of buzzword labels, would they be better off? It’s a resounding YES.
Food labels can do a great job conjuring up “feel good” images of your food. And who doesn’t love the idea and scenic photos of cattle on pasture? As they dot my local farm horizon, it warms my heart to see them everyday. Sometimes however, food labels are not always as they seem. Did you […]
I believed the hype over food labels for too long. I spent thousands of dollars on organic. I read labels like a madwoman; I feared everything.
Thanks to the increased use of smartphones, smart-watches and other interconnected products, labeling on foods and other goods may become more personalized.
I used to be a huge fan of organics. In fact, it was all I purchased. It wasn’t until I started talking with actual organic professors and (larger-scale) farmers when I started learning the real truth about agricultural production, straight from the horses mouth. Always go to the source! It was then when I started […]
The United States Cattlemen’s Association filed a petition for rulemaking with the USDA to address “Product of the U.S.A.” labeling on U.S. beef.
Farm Babe wanted to raise awareness on what happens when marketing efforts thank farmers and hope this will be the new trend in advertising.