Since a disastrous 2019 Super Bowl ad that alienated corn farmers, Anheuser-Busch has worked hard to restore its reputation with rural communities.
Last month I wrote about 5 deceptive food-marketing buzzwords that have been around for a while. With our unique situation this year due to COVID-19, the supplement, food, and beverage industries have been capitalizing off of some newer marketing trends and buzzwords that will likely continue to gain popularity in 2021, but will they help […]
Does a food label wording falsely coax you into thinking something is healthier for you. Sure lots of them do. That’s the ‘healthy halo’ effect in marketing.
If food companies used creative and positive methods to market products instead of buzzword labels, would they be better off? It’s a resounding YES.
As parents, we all want what’s best for our children — this is especially true for moms of young children. What we feed our children when they are young is something we take very personally. We want it to be the freshest, most nutritious food for our little ones, so that they can grow and […]