Effective communication debunks fear-based marketing
Agriculture must build trust through feelings and common ground, connect on shared values, logic, and experience.. That’s when facts are readily accepted.
Agriculture must build trust through feelings and common ground, connect on shared values, logic, and experience.. That’s when facts are readily accepted.
Jeffrey M. Smith’s cancellation on Kevin Folta’s Talking Biotech podcast reaffirms that the anti-GMO Smith is not interested in an honest dialogue.
Imagine where we’d be today if in 2014 Chipotle invested heavily in research, rural mental health, or resources to bring precision agriculture to farmers.
The Organic Consumers Association is up to its old tricks again and has filed a suit against Vermont-based Ben & Jerry’s for what it says is deceptive labeling, marketing, and sale of their ice cream products. The suit was filed in D.C. Superior Court under the D.C. Consumer Protection Procedures Act. “Unilever reportedly spent more […]
Kevin Folta says we need to help teach others how to tell the story, to provide more sharable content, and a mechanism to share that content.
There was a time before the clickbait news era when scientific information had to pass peer review before a reporter would write a piece about it.
Premier podcaster Rob Sharkey — we all know him as Shark Farmer — swims with the biggest of fish in his newest installment. He speaks with Kevin Folta, one of the nation’s top voices on science in agriculture and an important communicator to the public. Kevin, who works for the University of Florida’s Horticultural Sciences Department, […]