USFRA: Consumer interest in ‘clean’ diet, local food increasing

· May 11, 2018

While significantly more U.S. consumers trust farmers and ranchers, they are still reading labels, searching for local food, and trying to maintain a “clean” diet.  The U.S. Farmers and Ranchers Alliance Board of Directors recently gathered in St. Louis where they presented the 2017 Consumer Perception research insights. According to the USFRA’s 2017 Consumer Perception […]

Stakeholders chat food transparency, ‘Slow-growing’ broilers

· May 4, 2018

The future of food, consumer choice, sustainability and the connection farmers and ranchers have with consumers were all topics of discussion on the first day of the Animal Agriculture Alliance’s 2018 Stakeholders Summit, themed “Protect Your Roots,” at the Renaissance Capital View Hotel in Arlington, Virginia. “The conversations are changing about food to include agriculture […]

FDA acts on ‘love’ on granola label, plant ‘milk’ should be next

· October 17, 2017

The National Milk Producers Federation has pointed out if the FDA has time to take action against a Massachusetts granola maker for listing “love” as an ingredient, then the agency has time and resources to enforce regulations against the use of the term “milk” on the labels of plant-derived dairy imitators. In a letter to […]

New NCBA tools decode beef labels for consumers

· May 10, 2017

Find yourself often explaining the difference between grass-fed and grain-fed or what terms such as “antibiotic-free” and “raised without antibiotics” mean to consumers? New tools courtesy of the NCBA are now available to help answer these and many other questions about today’s beef production. “Today’s consumer demands transparency and more information about how their food, […]

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